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    We are a creative graphic design studio based in London. Our design philosophy is simple; we work closely with our clients to create design with character and relevance, fulfilling briefs to the letter. We apply this thinking across identity, print, digital, environment and packaging design.

    To find out more have a look through our latest project updates and news stories — or to see our full portfolio please get in touch.

    6 Printing House Yard
    Shoreditch
    London E2 7PR
    +44 (0)20 3487 0690
    i@alphabeticalstudio.com

  • twelve
    june
    twenty-thirteen

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    Design Week Awards 2013 Win

    It was a delight and a honor to pick up the prize for best wayfinding and environmental graphics at the coveted Design Week Awards 2013 last week.

    The award was presented to us for our work on the internal graphics for The Link, a community centre based in South London.

    The judges said: ‘It plays with extraordinary scale to bring to life a very grey space. It gives hope to people looking at their future and integrates with its surroundings in a positive humorous way.’

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  • three
    june
    twenty-thirteen

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    The Link

    We’re proud to finally reveal one of our biggest and longest running projects to date. The Link is a £5.5million lottery funded community centre in South London. The centre reaches out to young people in the area, providing them with a secure base to make a connection with the Arts, Physical activities and Education. The branding aims to capture the public positivity surrounding the new development and evolves across a full spectrum of applications including the centre’s website, wayfinding, livery, uniforms and marketing applications.

    A big thank you to Trust Thamesmead and the local community, especially members of Thamesmead Youth Voice for taking part in the workshops we hosted to help shape the creative process. It’s been an exciting 18 months and to finally see the complex open and embraced by the community who helped develop it is an exciting moment.

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  • thirty
    may
    twenty-thirteen

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    Penny Royal Films – Logo Ident

    As part of our ongoing work with production house Penny Royal Films we have recently created a new ident that plays with the logo mark at the heart of the identity. The motion graphics are part of a bigger programme to build on the branding we created
    for the company last year, and will be featured
    on their showreel and online.

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  • twenty five
    may
    twenty-thirteen

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    University of the Arts London

    As part of its ongoing commitment to enhancing learning and teaching across its creative courses, UAL approached us to design a series of best practice publications based entirely on quotes from leading creatives.

    The institution, which includes the internationally renowned campuses Central St. Martins, London College of Fashion and London College of Print, wanted to share advice with its lecturers and managers on the latest hot topics in creative learning, ranging from students working collaboratively to enterprise and employability.

    We engineered a novel folding and tab system for the series of booklets which brings the voices of the contributors to life and ensures the essential support material is easily selected from the shelves for reference.

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  • ten
    april
    twenty-thirteen

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    Design Week Awards 2013

    We just heard the news that we’ve been shortlisted
    for an amazing four awards in this years Design
    Week Awards.

    The nominations are for our D&AD Yellow Pages project, our ‘A Beloved Christmas Day’ poster –
    plus two nominations for The Link identity which we’ll have up on the site very soon – so watch this space.

    The big night is on the 4th of June so fingers crossed we take home a coveted silver light bulb.

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  • eighteenth
    december
    twenty-twelve

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    A Beloved Christmas Day

    There are some yuletide rituals the 25th December just wouldn’t be the same without. So this year we decided to celebrate them by putting some order to the festive family mayhem in this limited edition poster for all our friends and family.

    However you spend your day we hope you have a fantastic time. Merry Christmas and a happy New Year from all of us at Alphabetical.

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  • seventh
    december
    twenty-twelve

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    Christmas Honours

    Every year we look forward to throwing a few festive
    ideas around the studio and creating something
    special to send to all our clients and friends.

    A welcome interruption to this year’s seasonal
    sketching came with a special request from the
    Design Museum to feature two of our Christmas
    pieces in a public exhibition this month.

    The show celebrates the best of yuletide creativity
    from some of the country’s top design agencies.
    Visit the Museum before the end of December 2012
    to see both our 26 Christmas Letters book and the
    SantaTM brand book, designed for our client
    at Quietroom, alongside many other shining
    examples of festive fun.

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  • fifth
    november
    twenty-twelve

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    Throw Away Lines

    If you visit the Free Word Centre in Clerkenwell this November you’ll find nothing but rubbish – but not the kind you’d expect.

    Throw Away Lines is a new Exhibition by creative writer Andy Hayes who has spent years collecting random scraps and notes found discarded on streets and pavements around the UK. Having the idea to turn litter into literature he asked collective writing group 26 to use each note as inspiration to create an original and compelling new story.

    Among a select group of designers chosen we where asked to contribute by creating a frame to display the scrap which inspired the story ‘Fourth night’ by Roshni Goyate. The charming tale picks up on a grandparent who is piecing together her recollections about her absent partner who disappeared from her life many years before.

    You can read the full short story here.
    To find out more about the exhibition please visit
    www.freewordonline.com

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  • twenty-second
    october
    twenty-twelve

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    University of the Arts London

    This week sees the launch of Showroom, a new exhibition space located on the street level of the UAL headquarters in Holborn. Championed by the Student Enterprise and Employability service, Showroom will showcase and sell the work and ideas of students and graduates – including art, ceramics, jewellery, fashion and film.

    To capture a sense of the physical space and reflect the depth of creativity within the gallery we made inventive use of both front and rear surfaces of our clear signage system. We also applied an outline of the space itself across the entire glass front as a bold invitation to all passers-by that something unmissable was happening inside.

    To visit showroom or for more information on upcoming exhibitions see http://www.arts.ac.uk/

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  • twenty-eighth
    august
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    Computer Arts Profile

    If you pick up this months edition of Computer Arts magazine you’ll catch an exclusive interview piece on Alphabetical.

    The magazine which is at the forefront of cutting edge design and technology asked if they could profile the studio for the September issue. The piece features some of our most recent projects, what the future holds for the studio as well as digging a little deeper into what makes us different.

    Have a read of the full article by clicking here

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  • second
    july
    twenty-twelve

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    D&AD New Blood

    We were delighted to be asked by D&AD to host a workshop for this year’s New Blood festival which gave us a rare opportunity to give something back to the institution that helped introduce us to the design industry.

    Rather than simply sharing our recent work with the graduates we decided to put the collective experience of our studio to better use. We set about compiling this A-Z directory bursting with practical tips and advice along with helpful insights from other design professionals to help the graduates as they journey from the classroom to the studio.

    Read the complete book online here

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  • twentieth
    april
    twenty-twelve

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    Penny Royal Films

    As a production company leading the field in animation, visual effects and direction for film, television and online – Penny Royal Films invited us to spend time creating an identity heralding them as the leading production house for high-end film making.

    Inspired from the humble penny piece we created a priceless monogram logo in copper foil which appeared at the same size as a penny coin across all applications including business cards, stationery, showreel packaging, marketing announcements and online at www.pennyroyal.tv

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  • eighteenth
    april
    twenty-twelve

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    Design Week Award 2012 Nomination

    We are proud to announce that our Merry Christmas one and All book has just been shortlisted for a prestigious Design Week award. Our festive book
    won favour with this year’s esteemed panel of jurors
    in the direct mail category above submissions by
    many of the country’s other top creative agencies.

    Our fingers and toes are firmly crossed that we
    walk home with the silverware from the award ceremony on the 13th June.

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  • seventeenth
    march
    twenty-twelve

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    Alexena Cayless Online

    Since we created the identity for Alexena’s product design studio back in April 2011 she has been busy extending her range of hand-made furniture and championing the use of traditional materials and techniques.

    Keen to work with us to develop her identity further
    we have just completed her new website showcasing all of her current products and furniture which are now available to buy online at www.alexenacayless.co.uk

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  • thirteenth
    march
    twenty-twelve

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    Arts Council Big Dance Competition

    We were delighted to be called upon to join the Arts Council’s panel of jurors selecting the winners of this year’s Big Dance design competition. The brief was to design an Oystercard wallet inspired by the theme of ‘Dancing in the Streets’. A big congratulations to Katherine Yoon and Coco Cripps, the overall category winners and also to the 300 entrants who submitted some inspired designs.

    We are also overseeing the production of the winning Oystercard wallets, which will soon be available to buy from the Design Museum shop.

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  • third
    february
    twenty-twelve

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    Get into Design Museum

    It was our privilege to accept the creative lead on a
    new education programme by the Design Museum called ‘Get into Design’ which aims to inspire young people to develop an interest in design through workshops with industry professionals.

    In our session as industry mentors we invited the volunteers into the studio to demonstrate how we generated the creative solution for the ‘Get into Design’ programme identity itself – showing how the identity adapts to include all the design disciplines featured
    on the programme from Fashion and Product Design
    to Architecture.

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  • twenty-third
    december
    twenty-eleven

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    Twenty-six Christmas Letters

    Getting into the festive spirit this year we asked over sixty children to share their letters to Father Christmas with us before posting them with high-hopes to the North Pole. By short-listing some of our favourites
    we made a final selection of 26 letters to feature
    in this characterful Christmas book.

    Remembering that not every child’s Christmas is
    a happy one we also made a donation to the NSPCC
    while crossing our fingers that 2012 brings everyone what they wish for.

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  • tenth
    october
    twenty-eleven

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    Designers in Residence 2011 – Catalogue

    As a compendium to this years Designers in Residence show at the Design Museum we followed up the exhibition with a catalogue profiling each designer and the process they went through to create their exhibits. Following this years theme we designed an ‘imperfect’ booklet, featuring dynamic page shapes. These shapes create unique sections each with their own typeface and colour to reflect the four individual designers.

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  • fourteenth
    september
    twenty-eleven

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    Marks & Spencer

    ‘Plan A’ is Marks & Spencer’s environmental commitment to reduce waste whilst using sustainable and ethically resourced materials. This presented us with a great creative challenge when asked to design the packaging for a new series of nationwide training films for M&S staff. Our solution was to create a set of rigid colour coded inserts to house each film, made entirely from 100% post consumer waste.

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  • twenty-fourth
    august
    twenty-eleven

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    Designers In Residence 2011 – Exhibition

    Designers in Residence is the annual residency programme, run by the Design Museum, which celebrates new and emerging British design talent.
    The residency supports the selected designers at
    an early stage of their career, allowing them to build
    on their current design practice. This year each designer was asked to create a new piece of work responding to the idea of ‘Imperfection’.

    We were delighted to be chosen to create this years identity and exhibition graphics. We thought it would
    be interesting to build upon the idea of ‘imperfection’
    by giving each designer their own individual colour
    and typestyle to create a subtly inconsistent and ever changing face to the exhibition.

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  • fourth
    may
    twenty-eleven

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    Website Mailer

    Completing our new website gives us the perfect platform to share some of our latest projects and highlights. To announce its launch we celebrated
    our namesake and sent our friends a screen printed alphabet – but we couldn’t help adding a little of our own character to it first.

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  • second
    april
    twenty-eleven

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    Lamplighter Drama

    We’re delighted to land the lead role for the
    branding of a new theatre production company, Lamplighter Drama.

    The identity is directly inspired by founding members Charlotte Lloyd Webber and Emma Randle’s love for the classic novel ‘Le Petit Prince’ by Antoine de Saint-Exupéry. With music and lyrics by Nicholas Lloyd Webber and James D. Reid, their first show opens with a production of ‘The Little Prince’ itself later this year at Belfast’s new, Lyric Theatre.

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  • twentieth
    march
    twenty-eleven

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    Clerkenwell Design Week

    The Design Museum set us the exciting task of
    creating the signage for the ‘Designers in Residence’ Exhibition which appeared at Clerkenwell Design Week. The exhibition showcased a selection of
    work from the Design Museum’s annual residency programme which helps to nurture emerging
    British design talent in a broad range of disciplines.

    Inspired by the experimental ideas and materials featured in the exhibition, the design for the signage system avoided traditional printing techniques –
    and used a new process for laser cutting white covered wooden panels to expose the grain underneath. We developed this technique to create the type panels and main signage boards for the entire exhibition without
    printing a thing.

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  • second
    february
    twenty-eleven

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    Non Zero

    We have just finished working on a new identity programme for film production company, Non Zero.

    Specialising in live music events, documentaries and promos their visually distinct style has earned them wide acclaim in the industry. Capturing those amazing once-in-a-lifetime moments forms the basis of the identity which invites the viewer behind the camera.

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  • seventh
    january
    twenty-eleven

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    Alexena Cayless

    Getting the chance to work alongside contemporary designers from different disciplines is always a treat for us. So we were thrilled when emerging furniture designer Alexena Cayless recently asked us to lend our expertise with her commercial identity.

    Nurtured by the Design Museum as a future figure in contemporary design, Alexena needed an identity which reflected her love of form, process and craft. We’ve been making use of her isometric pad from which all her designs are born.

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  • fifteenth
    december
    twenty-ten

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    Merry Christmas One & All

    It’s always nice to receive a letter in the post, especially at Christmas; so we decided to send one to each and every one of our friends along with our warmest wishes for the new year.

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