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    We are a creative graphic design studio based in London. Our design philosophy is simple; we work closely with our clients to create design with character and relevance, fulfilling briefs to the letter. We apply this thinking across identity, print, digital, environment and packaging design.

    To find out more have a look through our latest project updates and news stories — or to see our full portfolio please get in touch.

    6 Printing House Yard
    Shoreditch
    London E2 7PR
    +44 (0)20 3487 0690
    i@alphabeticalstudio.com

  • twenty-six
    january
    twenty-sixteen

    HeForShe – Parity Report 2016

    We’re proud to join the fight for global gender equality by our engagement as design partners for HeforShe, the solidarity movement created by UN Women in 2014 with the aim of the achieving world-wide gender equality in our lifetime.

    In our first project for the initiative we have developed the first-ever IMPACT 10X10X10 Parity report which was launched during the World Economic Forum in Davos by leading figures including UN Women Goodwill Ambassador Emma Watson.

    View full project

  • fifteen
    december
    twenty-fifteen

    Mmmerry Christmas

    For this year’s Christmas gift we’ve taken inspiration from the ornate gold leaf letters which traditionally decorate yuletide texts and manuscripts.

    We’ve been working with a chocolatier to re-imagine these festive flourishes into a series of delectable illuminated letters. Each letter of the alphabet was designed, laser cut and then stencilled onto a custom moulded dark chocolate block, using edible gold spray paint.

    We sent a chocolate initial to each of our clients and friends to wish them a Mmmerry Christmas and to thank them for working with us this year.

    View full project

  • thirteen
    november
    twenty-fifteen

    London School of Economics

    Consistently ranked among the top universities in the world, The London School of Economics and Political Science (LSE) conducts ground-breaking research in a range of areas including mathematics, statistics, human geography and public affairs.

    LSE asked us to help them celebrate the school’s work in understanding some of the world’s most fundamental issues through a series of street level window installations for their newly restored buildings on London’s historic Kingsway. We used digital 3D modelling tools to create a series of striking images representing each of the global topics where LSE research is at the forefront, including; climate change, fiscal prosperity, pandemic illnesses and inequality.

    View full project

  • five
    november
    twenty-fifteen

    Design Week Awards 2015

    We have just found out that we’ve been shortlisted for an award in the identity category of this years Design Week Awards.

    This is the second year in a row we have received a nomination in the identity category and it’s for one of our biggest projects of the year, the UK/Mexico 2015 identity. We have our fingers firmly crossed.

  • thirty
    october
    twenty-fifteen

    The UK’s Top 30 Design Studios

    We are delighted to find out that we are a new entry into this years illustrious Top 30 UK Design studio poll. The votes come from leading figures from within the creative industry which makes it all the more special. We are honoured to make this years poll and would like to thank everyone who voted for us.

  • one
    august
    twenty-fifteen

    UK/Mexico 2015

    UK/Mexico 2015 is the biggest ever cross cultural celebration between Mexico and the UK. The year long festival will host a landmark programme of high-profile cultural, academic and trade projects taking place across both nations.

    We were delighted to be asked to create the identity for such a momentous festival. The challenge was to create a truly bilingual concept that embraced the unification of the two nations – to achieve this we placed a bespoke typeface at the heart of the identity that celebrates both nations speaking as one by uniting a British inspired san serif with a custom Mexican design based on traditional Mayan patterns. This gives the festival a distinctive and flexible tool that can be used globally on any collateral.

    View full Project

  • one
    july
    twenty-fifteen

    D&AD Fly on the wall

    The Fly on the Wall project was designed as part of this years D&AD New Blood Festival. The workshop and online resource aims to give young designers invaluable advice for the next step of their careers after securing a job by giving them fly on the wall insights into the workings of real design studios.

     View full Project

  • seven
    january
    twenty-fifteen

    BHF: Transition

    We’re proud to announce the completion of our latest project for the British Heart Foundation. A landmark resource for 13 – 19 year olds with heart conditions, to help guide them through the process of moving from child to adult care, known as transition.

    Transition is an extremely challenging and vulnerable time for young heart patients so we developed a central place for them to store appointment times, leaflets, medical details and information. The pack includes three booklets filled with positive information, support and lifestyle advice to help motivate them to take responsibility for their own health.

    Our aim was to put the young people in charge of how their own pack looks. We added plastic pockets to the box and 6×4 inch photo sleeves to the booklets to create a resource which can adapt over time to reflect the changes in their own life.

    View Full Project

  • seven
    january
    twenty-fifteen

    Grafik – Logoform

    Our Creative Director Tommy Taylor was tasked with the honour of writing a piece for the Logoform section of the illustrious Grafik Magazine. The section asks recognised members of the design industry to share their views on a logomark that has captured their admiration and respect. In the final piece Tommy discusses why he chose the recent Sky re-brand as a benchmark of creativity in the often difficult arena of corporate brand refreshes. Click below to read the full article.

    Full Article

  • twenty
    november
    twenty-fourteen

    Tom Lewis

    Tom Lewis is a rising British artist creating contemporary canvases and sculptures that are a playful blend of character driven Japanese graphics, street art and visual storytelling. His work focusses on fictional characters living within an alternate, dystopian dream world.

    Among other symbolism, Tom uses hand-painted neon iconography to represent the soulful spirit of his characters. We channeled this positive energy into his identity and created an experiential website which invites the user inside his universe to see and buy his work.

    www.tomlewis.co.uk uses WordPress CMS as it’s core to make content updates simple. Additional content is loaded using AJAX to streamline the user experience as the viewer navigates through a network of cryptic neon icons, light boxes and electrical cables to discover his work. Tom’s work is accessible to review and buy on a PC, tablet and smart phone now.

    View full Project

  • eigthteen
    august
    twenty-fourteen

    D&AD Membership

    D&AD Membership is one of the worlds most influential creative networks. Members benefit from a range of offers, discounts and exclusive facilities, including building their own online profile to promote and share their favorite work, as well as receiving the prestigious D&AD annual of award winning work.

    D&AD asked us to help re-think the Membership identity, welcome pack and communications to make it feel more in-line with with a leading creative body. The client also wanted Membership to move beyond the current customer retention, opening it up to a whole new generation who were unaware of the benefits that it had to offer them as a creative individual.

    View full Project

  • twenty-three
    july
    twenty-fourteen

    London College of Fashion

    London College of Fashion has a rich heritage of producing fashion designers and thinkers of the future.

    They called on us to develop an identity and graphics for Summit, an annual fashion event celebrating the exciting work and ideas of the school to an illustrious selection of leading fashion industry figures.

    The two-day fashion summit held at The Village Underground in East London featured a collaboration with Hyundai to launch their first hydrogen engine, TEDx discussions and presentations from students and industry professionals. The event was also host to catwalk shows, cosmetic treatments and pecha kucha sessions which were performed both on stage and inside inflatable pods placed throughout the space.

    View full Project

  • twenty-one
    march
    twenty-fourteen

    D&AD Training

    D&AD training provides the UK’s widest range of creative workshops and training sessions, taught by award-winning creatives.

    D&AD asked us to create a new identity and marketing campaign to promote training, not only to the creative sector they represent but to any workplace or office, highlighting how training can unlock the creative potential that exists within all staff to solve problems and approach work in exciting new ways.

    The campaign promotes this by portraying untapped creative talent being expressed around the office in unexpected (and not always productive) ways – and the identity is designed to make sure when you think of creative training, you think of D&AD.

    Photography by: Bruno Drummond

    View full Project

  • twenty-four
    february
    twenty-fourteen

    Design Week Awards 2014 nomination

    We’ve just out found the amazing news that we’ve been shortlisted for an award in the Identity category in this years Design Week Awards.

    The nomination is for our Giant Owl Productions identity and we’re delighted to be in the running again for one of the industries biggest awards.

     

  • eleven
    february
    twenty-fourteen

    University of the Arts London – Neon

    Last year UAL converted the ground floor of its headquarters in Holborn in London into a new arts exhibition space. After its launch, they quickly found that visitors had trouble locating the entrance. So our brief was to create a piece of signage that was also a piece of art. Something that could appear in the window functioning as a directional aid but also be a creative piece in its own right.

    Taking inspiration from the themes and artistic mediums regularly appearing in the arts space we had the idea of bringing paint to life. We developed the fabrication of a glowing neon paint drip that would spell out the entrance to all who passed by.

    View full Project 

  • ten
    february
    twenty-fourteen

    Giant Owl Productions

    Giant Owl is an independent production company with an established reputation for making television programmes, commercials and short films for some of the most established clients and broadcasting organisations in the business. Their work ranges from Channel 4 features to location commercials for Rimmel London.

    In an overcrowded market place Giant Owl needed to stand out as a production company. They approached us to help them bring their brand to life and create an identity which is distinct, memorable and gives their brand the character to match their work. As part of their identity campaign we created a website spanning all their latest projects, a flying bag, a small business card with a big presence and a digital tape label which you can see in the dark.

    View full Project 

  • fifteen
    january
    twenty-fourteen

    Turner Contemporary

    This week sees the launch of our first major exhibition project for Turner Contemporary in Margate entitled Making Painting. The exhibition explores the timeless act of painting through the work of two artists: JMW Turner (1775-1851) and Helen Frankenthaler (1928-2011).

    The exhibition explores the fellowship that the two artists – a Romantic nineteenth-century Briton and an Abstract Expressionist twentieth-century American – share in paint. It includes a significant group of paintings by Frankenthaler from the 1950s to the 1990s alongside oil paintings and watercolours by Turner from throughout his career, with key works from the National Gallery and the Yale Centre for British Art collections. This is the first opportunity to see an exhibition of Helen Frankenthaler in a UK public gallery for over 30 years.

  • twenty-eighth
    august
    twenty-thirteen

    UAL Student Enterprise and Employability

    Student Enterprise and Employability (SEE) is the organisation committed to helping University of the Arts London graduates realise a professional career in the arts. We’ve been helping SEE produce a series of three publications which celebrate who they are, what they do and how effective they are in getting graduates into full or part time roles.

    In contrast to the ‘real student’ photography commonly used in university literature, SEE want this resource to grab the attention of young creatives. So we came up with a unique illustration style using graphic collages and fluorescent inks to give the publications visual impact. The books are three complimentary sizes and are combined into a set by a silver bulldog clip. The three publications are to be suspended around the UAL showroom at an event to launch the works in September.

    View full project

  • thirteen
    august
    twenty-thirteen

    D&AD – The Creative Notebook

    Continuing our work with D&AD on graduate development we were asked to create the ultimate book of advice to help aspiring advertisers, designers, photographers and copywriters to break into the creative industry.

    The Creative Notebook is full of the kind of knowledge you could only gain from experience as some of the biggest names in the industry pass down their wisdom through sketches and illustrations that visually interpret their key insights.

    View full Project 

  • twelve
    june
    twenty-thirteen

    Design Week Awards 2013 Win

    It was a delight and a honor to pick up the prize for best wayfinding and environmental graphics at the coveted Design Week Awards 2013 last week.

    The award was presented to us for our work on the internal graphics for The Link, a community centre based in South London.

    The judges said: ‘It plays with extraordinary scale to bring to life a very grey space. It gives hope to people looking at their future and integrates with its surroundings in a positive humorous way.’

    View full project

  • three
    june
    twenty-thirteen

    The Link

    We’re proud to finally reveal one of our biggest and longest running projects to date. The Link is a £5.5million lottery funded community centre in South London. The centre reaches out to young people in the area, providing them with a secure base to make a connection with the Arts, Physical activities and Education. The branding aims to capture the public positivity surrounding the new development and evolves across a full spectrum of applications including the centre’s website, wayfinding, livery, uniforms and marketing applications.

    A big thank you to Trust Thamesmead and the local community, especially members of Thamesmead Youth Voice for taking part in the workshops we hosted to help shape the creative process. It’s been an exciting 18 months and to finally see the complex open and embraced by the community who helped develop it is an exciting moment.

    View full project

  • thirty
    may
    twenty-thirteen

    Penny Royal Films – Logo Ident

    As part of our ongoing work with production house Penny Royal Films we have recently created a new ident that plays with the logo mark at the heart of the identity. The motion graphics are part of a bigger programme to build on the branding we created
    for the company last year, and will be featured
    on their showreel and online.

    View full project 

  • twenty five
    may
    twenty-thirteen

    University of the Arts London

    As part of its ongoing commitment to enhancing learning and teaching across its creative courses, UAL approached us to design a series of best practice publications based entirely on quotes from leading creatives.

    The institution, which includes the internationally renowned campuses Central St. Martins, London College of Fashion and London College of Print, wanted to share advice with its lecturers and managers on the latest hot topics in creative learning, ranging from students working collaboratively to enterprise and employability.

    We engineered a novel folding and tab system for the series of booklets which brings the voices of the contributors to life and ensures the essential support material is easily selected from the shelves for reference.

    View full project 

  • ten
    april
    twenty-thirteen

    Design Week Awards 2013

    We just heard the news that we’ve been shortlisted
    for an amazing four awards in this years Design
    Week Awards.

    The nominations are for our D&AD Yellow Pages project, our ‘A Beloved Christmas Day’ poster –
    plus two nominations for The Link identity which we’ll have up on the site very soon – so watch this space.

    The big night is on the 4th of June so fingers crossed we take home a coveted silver light bulb.

  • eighteenth
    december
    twenty-twelve

    A Beloved Christmas Day

    There are some yuletide rituals the 25th December just wouldn’t be the same without. So this year we decided to celebrate them by putting some order to the festive family mayhem in this limited edition poster for all our friends and family.

    However you spend your day we hope you have a fantastic time. Merry Christmas and a happy New Year from all of us at Alphabetical.

    View full project

  • seventh
    december
    twenty-twelve

    Christmas Honours

    Every year we look forward to throwing a few festive
    ideas around the studio and creating something
    special to send to all our clients and friends.

    A welcome interruption to this year’s seasonal
    sketching came with a special request from the
    Design Museum to feature two of our Christmas
    pieces in a public exhibition this month.

    The show celebrates the best of yuletide creativity
    from some of the country’s top design agencies.
    Visit the Museum before the end of December 2012
    to see both our 26 Christmas Letters book and the
    SantaTM brand book, designed for our client
    at Quietroom, alongside many other shining
    examples of festive fun.

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