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    We are a creative graphic design studio based in London. Our design philosophy is simple; we work closely with our clients to create design with character and relevance, fulfilling briefs to the letter. We apply this thinking across identity, print, digital, environment and packaging design.

    To find out more have a look through our latest project updates and news stories — or to see our full portfolio please get in touch.

    6 Printing House Yard
    Shoreditch
    London E2 7PR
    +44 (0)20 3487 0690
    i@alphabeticalstudio.com

  • twenty-three
    july
    twenty-fourteen

    London College of Fashion

    London College of Fashion has a rich heritage of producing fashion designers and thinkers of the future.

    They called on us to develop an identity and graphics for Summit, an annual fashion event celebrating the exciting work and ideas of the school to an illustrious selection of leading fashion industry figures.

    The two-day fashion summit held at The Village Underground in East London featured a collaboration with Hyundai to launch their first hydrogen engine, TEDx discussions and presentations from students and industry professionals. The event was also host to catwalk shows, cosmetic treatments and pecha kucha sessions which were performed both on stage and inside inflatable pods placed throughout the space.

    View full Project

  • twenty-one
    march
    twenty-fourteen

    D&AD Training

    D&AD training provides the UK’s widest range of creative workshops and training sessions, taught by award-winning creatives.

    D&AD asked us to create a new identity and marketing campaign to promote training, not only to the creative sector they represent but to any workplace or office, highlighting how training can unlock the creative potential that exists within all staff to solve problems and approach work in exciting new ways.

    The campaign promotes this by portraying untapped creative talent being expressed around the office in unexpected (and not always productive) ways – and the identity is designed to make sure when you think of creative training, you think of D&AD.

    Photography by: Bruno Drummond

    View full Project

  • twenty-four
    february
    twenty-fourteen

    Design Week Awards 2014 nomination

    We’ve just out found the amazing news that we’ve been shortlisted for an award in the Identity category in this years Design Week Awards.

    The nomination is for our Giant Owl Productions identity and we’re delighted to be in the running again for one of the industries biggest awards.

     

  • eleven
    february
    twenty-fourteen

    University of the Arts London – Neon

    Last year UAL converted the ground floor of its headquarters in Holborn in London into a new arts exhibition space. After its launch, they quickly found that visitors had trouble locating the entrance. So our brief was to create a piece of signage that was also a piece of art. Something that could appear in the window functioning as a directional aid but also be a creative piece in its own right.

    Taking inspiration from the themes and artistic mediums regularly appearing in the arts space we had the idea of bringing paint to life. We developed the fabrication of a glowing neon paint drip that would spell out the entrance to all who passed by.

    View full Project 

  • ten
    february
    twenty-fourteen

    Giant Owl Productions

    Giant Owl is an independent production company with an established reputation for making television programmes, commercials and short films for some of the most established clients and broadcasting organisations in the business. Their work ranges from Channel 4 features to location commercials for Rimmel London.

    In an overcrowded market place Giant Owl needed to stand out as a production company. They approached us to help them bring their brand to life and create an identity which is distinct, memorable and gives their brand the character to match their work. As part of their identity campaign we created a website spanning all their latest projects, a flying bag, a small business card with a big presence and a digital tape label which you can see in the dark.

    View full Project 

  • fifteen
    january
    twenty-fourteen

    Turner Contemporary

    This week sees the launch of our first major exhibition project for Turner Contemporary in Margate entitled Making Painting. The exhibition explores the timeless act of painting through the work of two artists: JMW Turner (1775-1851) and Helen Frankenthaler (1928-2011).

    The exhibition explores the fellowship that the two artists – a Romantic nineteenth-century Briton and an Abstract Expressionist twentieth-century American – share in paint. It includes a significant group of paintings by Frankenthaler from the 1950s to the 1990s alongside oil paintings and watercolours by Turner from throughout his career, with key works from the National Gallery and the Yale Centre for British Art collections. This is the first opportunity to see an exhibition of Helen Frankenthaler in a UK public gallery for over 30 years.

  • twenty-eighth
    august
    twenty-thirteen

    UAL Student Enterprise and Employability

    Student Enterprise and Employability (SEE) is the organisation committed to helping University of the Arts London graduates realise a professional career in the arts. We’ve been helping SEE produce a series of three publications which celebrate who they are, what they do and how effective they are in getting graduates into full or part time roles.

    In contrast to the ‘real student’ photography commonly used in university literature, SEE want this resource to grab the attention of young creatives. So we came up with a unique illustration style using graphic collages and fluorescent inks to give the publications visual impact. The books are three complimentary sizes and are combined into a set by a silver bulldog clip. The three publications are to be suspended around the UAL showroom at an event to launch the works in September.

    View full project

  • thirteen
    august
    twenty-thirteen

    D&AD – The Creative Notebook

    Continuing our work with D&AD on graduate development we were asked to create the ultimate book of advice to help aspiring advertisers, designers, photographers and copywriters to break into the creative industry.

    The Creative Notebook is full of the kind of knowledge you could only gain from experience as some of the biggest names in the industry pass down their wisdom through sketches and illustrations that visually interpret their key insights.

    View full Project 

  • twelve
    june
    twenty-thirteen

    Design Week Awards 2013 Win

    It was a delight and a honor to pick up the prize for best wayfinding and environmental graphics at the coveted Design Week Awards 2013 last week.

    The award was presented to us for our work on the internal graphics for The Link, a community centre based in South London.

    The judges said: ‘It plays with extraordinary scale to bring to life a very grey space. It gives hope to people looking at their future and integrates with its surroundings in a positive humorous way.’

    View full project

  • three
    june
    twenty-thirteen

    The Link

    We’re proud to finally reveal one of our biggest and longest running projects to date. The Link is a £5.5million lottery funded community centre in South London. The centre reaches out to young people in the area, providing them with a secure base to make a connection with the Arts, Physical activities and Education. The branding aims to capture the public positivity surrounding the new development and evolves across a full spectrum of applications including the centre’s website, wayfinding, livery, uniforms and marketing applications.

    A big thank you to Trust Thamesmead and the local community, especially members of Thamesmead Youth Voice for taking part in the workshops we hosted to help shape the creative process. It’s been an exciting 18 months and to finally see the complex open and embraced by the community who helped develop it is an exciting moment.

    View full project

  • thirty
    may
    twenty-thirteen

    Penny Royal Films – Logo Ident

    As part of our ongoing work with production house Penny Royal Films we have recently created a new ident that plays with the logo mark at the heart of the identity. The motion graphics are part of a bigger programme to build on the branding we created
    for the company last year, and will be featured
    on their showreel and online.

    View full project 

  • twenty five
    may
    twenty-thirteen

    University of the Arts London

    As part of its ongoing commitment to enhancing learning and teaching across its creative courses, UAL approached us to design a series of best practice publications based entirely on quotes from leading creatives.

    The institution, which includes the internationally renowned campuses Central St. Martins, London College of Fashion and London College of Print, wanted to share advice with its lecturers and managers on the latest hot topics in creative learning, ranging from students working collaboratively to enterprise and employability.

    We engineered a novel folding and tab system for the series of booklets which brings the voices of the contributors to life and ensures the essential support material is easily selected from the shelves for reference.

    View full project 

  • ten
    april
    twenty-thirteen

    Design Week Awards 2013

    We just heard the news that we’ve been shortlisted
    for an amazing four awards in this years Design
    Week Awards.

    The nominations are for our D&AD Yellow Pages project, our ‘A Beloved Christmas Day’ poster –
    plus two nominations for The Link identity which we’ll have up on the site very soon – so watch this space.

    The big night is on the 4th of June so fingers crossed we take home a coveted silver light bulb.

  • eighteenth
    december
    twenty-twelve

    A Beloved Christmas Day

    There are some yuletide rituals the 25th December just wouldn’t be the same without. So this year we decided to celebrate them by putting some order to the festive family mayhem in this limited edition poster for all our friends and family.

    However you spend your day we hope you have a fantastic time. Merry Christmas and a happy New Year from all of us at Alphabetical.

    View full project

  • seventh
    december
    twenty-twelve

    Christmas Honours

    Every year we look forward to throwing a few festive
    ideas around the studio and creating something
    special to send to all our clients and friends.

    A welcome interruption to this year’s seasonal
    sketching came with a special request from the
    Design Museum to feature two of our Christmas
    pieces in a public exhibition this month.

    The show celebrates the best of yuletide creativity
    from some of the country’s top design agencies.
    Visit the Museum before the end of December 2012
    to see both our 26 Christmas Letters book and the
    SantaTM brand book, designed for our client
    at Quietroom, alongside many other shining
    examples of festive fun.

  • fifth
    november
    twenty-twelve

    Throw Away Lines

    If you visit the Free Word Centre in Clerkenwell this November you’ll find nothing but rubbish – but not the kind you’d expect.

    Throw Away Lines is a new Exhibition by creative writer Andy Hayes who has spent years collecting random scraps and notes found discarded on streets and pavements around the UK. Having the idea to turn litter into literature he asked collective writing group 26 to use each note as inspiration to create an original and compelling new story.

    Among a select group of designers chosen we where asked to contribute by creating a frame to display the scrap which inspired the story ‘Fourth night’ by Roshni Goyate. The charming tale picks up on a grandparent who is piecing together her recollections about her absent partner who disappeared from her life many years before.

    You can read the full short story here.
    To find out more about the exhibition please visit
    www.freewordonline.com

  • twenty-second
    october
    twenty-twelve

    University of the Arts London

    This week sees the launch of Showroom, a new exhibition space located on the street level of the UAL headquarters in Holborn. Championed by the Student Enterprise and Employability service, Showroom will showcase and sell the work and ideas of students and graduates – including art, ceramics, jewellery, fashion and film.

    To capture a sense of the physical space and reflect the depth of creativity within the gallery we made inventive use of both front and rear surfaces of our clear signage system. We also applied an outline of the space itself across the entire glass front as a bold invitation to all passers-by that something unmissable was happening inside.

    View full project

  • twenty-eighth
    august
    twenty-twelve

    Computer Arts Profile

    If you pick up this months edition of Computer Arts magazine you’ll catch an exclusive interview piece on Alphabetical.

    The magazine which is at the forefront of cutting edge design and technology asked if they could profile the studio for the September issue. The piece features some of our most recent projects, what the future holds for the studio as well as digging a little deeper into what makes us different.

    Have a read of the full article by clicking here

  • second
    july
    twenty-twelve

    D&AD New Blood

    We were delighted to be asked by D&AD to host a workshop for this year’s New Blood festival which gave us a rare opportunity to give something back to the institution that helped introduce us to the design industry.

    Rather than simply sharing our recent work with the graduates we decided to put the collective experience of our studio to better use. We set about compiling this A-Z directory bursting with practical tips and advice along with helpful insights from other design professionals to help the graduates as they journey from the classroom to the studio.

    Read the complete book online here

    View full project

  • twentieth
    april
    twenty-twelve

    Penny Royal Films

    As a production company leading the field in animation, visual effects and direction for film, television and online – Penny Royal Films invited us to spend time creating an identity heralding them as the leading production house for high-end film making.

    Inspired from the humble penny piece we created a priceless monogram logo in copper foil which appeared at the same size as a penny coin across all applications including business cards, stationery, showreel packaging, marketing announcements and online at www.pennyroyal.tv

  • seventeenth
    march
    twenty-twelve

    Alexena Cayless Online

    Since we created the identity for Alexena’s product design studio back in April 2011 she has been busy extending her range of hand-made furniture and championing the use of traditional materials and techniques.

    Keen to work with us to develop her identity further
    we have just completed her new website showcasing all of her current products and furniture which are now available to buy online at www.alexenacayless.co.uk

  • thirteenth
    march
    twenty-twelve

    Arts Council Big Dance Competition

    We were delighted to be called upon to join the Arts Council’s panel of jurors selecting the winners of this year’s Big Dance design competition. The brief was to design an Oystercard wallet inspired by the theme of ‘Dancing in the Streets’. A big congratulations to Katherine Yoon and Coco Cripps, the overall category winners and also to the 300 entrants who submitted some inspired designs.

    We are also overseeing the production of the winning Oystercard wallets, which will soon be available to buy from the Design Museum shop.

  • twenty-third
    december
    twenty-eleven

    Twenty-six Christmas Letters

    Getting into the festive spirit this year we asked over sixty children to share their letters to Father Christmas with us before posting them with high-hopes to the North Pole. By short-listing some of our favourites
    we made a final selection of 26 letters to feature
    in this characterful Christmas book.

    Remembering that not every child’s Christmas is
    a happy one we also made a donation to the NSPCC
    while crossing our fingers that 2012 brings everyone what they wish for.

    View full Project 

  • tenth
    october
    twenty-eleven

    Designers in Residence 2011 – Catalogue

    As a compendium to this years Designers in Residence show at the Design Museum we followed up the exhibition with a catalogue profiling each designer and the process they went through to create their exhibits. Following this years theme we designed an ‘imperfect’ booklet, featuring dynamic page shapes. These shapes create unique sections each with their own typeface and colour to reflect the four individual designers.

  • fourteenth
    september
    twenty-eleven

    Marks & Spencer

    ‘Plan A’ is Marks & Spencer’s environmental commitment to reduce waste whilst using sustainable and ethically resourced materials. This presented us with a great creative challenge when asked to design the packaging for a new series of nationwide training films for M&S staff. Our solution was to create a set of rigid colour coded inserts to house each film, made entirely from 100% post consumer waste.

  • twenty-fourth
    august
    twenty-eleven

    Designers In Residence 2011 – Exhibition

    Designers in Residence is the annual residency programme, run by the Design Museum, which celebrates new and emerging British design talent.
    The residency supports the selected designers at
    an early stage of their career, allowing them to build
    on their current design practice. This year each designer was asked to create a new piece of work responding to the idea of ‘Imperfection’.

    We were delighted to be chosen to create this years identity and exhibition graphics. We thought it would
    be interesting to build upon the idea of ‘imperfection’
    by giving each designer their own individual colour
    and typestyle to create a subtly inconsistent and ever changing face to the exhibition.

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